Universal Pictures is preparing to launch an online movie download program in the United Kingdom. Partnering with Lovefilm, Universal will be offering “download-to-own” purchase options on select movies. In simple terms, customers will be able to download two protected copies of a movie while they wait for a DVD copy to arrive.
The program will begin on April 10 with Universal’s King Kong, and 35 other movies will soon be available. They will be priced from £19.99 for new releases, and £9.99 for older offerings. The service will use Windows Media DRM, and the movies will not be transferable to other users or computers.
Bron: Arstechnica.com
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